Digital Marketing Strategies to Grow Your Small Business

Happy female entrepreneurs reading an e-mail on computer while working together in the office. Focus is on redhead woman.

In this day and age, digital marketing is the norm for operating a successful business. But most small business owners ignore this aspect of marketing, because they don’t understand it. They usually opt for traditional forms of advertising, completely missing out on the benefits of online marketing. In this article, we’ll discuss the benefits of… Continue reading Digital Marketing Strategies to Grow Your Small Business

How Cloud Call Center Software Benefits Small Businesses

Today’s business world is more dynamic than ever before. Clients demand quick and effective customer support every single time. Businesses of all sizes are pouring considerable resources into expanding their customer service teams and outfitting them with all the tools they need. But, client expectations are not limited to big corporations — small businesses and… Continue reading How Cloud Call Center Software Benefits Small Businesses

Why Customer Retention is Important for Growing a Business

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Customer retention or CR refers to strategies businesses employ to encourage repeat purchases from existing customers. All businesses, big and small, know the value of having a constant base of customers, but some still fail to invest in proper retention. In this article, we cover the importance of CR and why it’s the most cost-effective… Continue reading Why Customer Retention is Important for Growing a Business

How to Use Group Text Messaging to Grow Your Business

Photo of dark skinned lady enjoys distant communication, uses mobile phone, surfes fast unlimited internet, has pleasant smile, dressed in yellow sweater, makes shopping online, isolated on blue

One of the biggest challenges every business owner faces is how to send messages to stand out in the midst of email updates, notifications, and promotions bombarding people’s inboxes on a daily basis. According to the latest research, the average open rate for emails has dropped to a dismal 22% and continues to fall every… Continue reading How to Use Group Text Messaging to Grow Your Business

Ways to Use Business Text Messaging to Grow Your Business

In recent years, social media marketing has become the darling of customer outreach, as everyone’s on their phones nowadays. But when you think of it, not everyone with a phone uses social media and oftentimes communication is not instant. But there is one form of communication that is faster and more direct. It’s business SMS… Continue reading Ways to Use Business Text Messaging to Grow Your Business