Why Customer Retention is Important for Growing a Business

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Customer retention or CR refers to strategies businesses employ to encourage repeat purchases from existing customers. All businesses, big and small, know the value of having a constant base of customers, but some still fail to invest in proper retention. In this article, we cover the importance of CR and why it’s the most cost-effective… Continue reading Why Customer Retention is Important for Growing a Business

How Organizations Use CRMs in Their Digital Marketing

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Customer Relationship Management (CRM) systems have evolved enormously over the past few decades and are now an integral part of both small and large enterprises worldwide. As a key to customer satisfaction, retention, and maintaining efficient customer interaction across all channels, CRM tools are essential for business growth and are easier to implement and use… Continue reading How Organizations Use CRMs in Their Digital Marketing

How Successful Small Businesses Attract and Retain Customers Today

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Twenty percent of all small businesses fail within their first year. By the end of their fifth year, the number jumps to half of all business coming to a close. Quite often, the reason for their demise comes down to inefficient marketing plans. In most cases, they place a few ads here and there and… Continue reading How Successful Small Businesses Attract and Retain Customers Today

How to Use Customer Engagement Tools for Business Success

Studies show that businesses using separate communication tools experience a higher customer churn rate. Misplaced contacts, missed emails and unanswered phone calls often frustrate customers, leading them to take their business elsewhere. Luckily, nowadays, there are plenty of customer engagement tools designed to keep your customers happy and your business thriving. Here’s what you need… Continue reading How to Use Customer Engagement Tools for Business Success

Turn Your Prospects into Customers and Your Customers into Raving Fans

In Today’s Marketplace, The Sales Funnel Isn’t Enough. Whether you’re a Startup with limited capital and resources, or an established company looking to boost momentum, the secret to success is threefold: (1) converting prospects into customers, (2) turning customers into loyal fans, and (3) finding more creative ways to offer new services. But how do… Continue reading Turn Your Prospects into Customers and Your Customers into Raving Fans

These Days Customer Service is More Important than Ever

In the time of COVID-19, Customer Service Teams are your business’s front line workers. 2020 has become a year of constant flux and daily uncertainty. “Is it safe to order take-out? Will my customers come back? Can I keep my business running remotely?” From airlines and hotels to real estate, finance and education, every industry… Continue reading These Days Customer Service is More Important than Ever

The Easiest and Most Effective Ways to Get New Clients

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If you’re a business owner, you know customers are the lifeblood of your company. The more clients you get, the faster you grow and fulfill your vision. So how do you expand your customer base and attract new clients? 15 Simple, Creative Ways to Attract More Customers 1. Ask For Referrals, Don’t Just Wait For… Continue reading The Easiest and Most Effective Ways to Get New Clients